Which level of strategy is concerned with the broader objectives of the organization?

The corporate level strategy is focused on the overarching goals and objectives of the entire organization. It involves decisions about what markets to enter, what industries to compete in, and how to allocate resources across the organization. This level of strategy addresses overarching issues such as mergers and acquisitions, diversification, and the management of different business units or product lines within the company.

By establishing a clear corporate level strategy, the organization can ensure that all parts of the company align with its long-term vision and mission. This strategic approach is crucial for guiding the organization in a way that maximizes overall performance and sustainability in competitive environments.

Functional level strategies, on the other hand, focus on specific departments within the organization, such as marketing or finance. Operational strategy relates to the day-to-day operations and processes that support the business. Business level strategy deals with how to compete successfully in particular markets. While these strategies are essential, they operate within the framework established by the corporate level strategy, which defines the broader objectives of the organization.